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  • Tagline

  • Voice and Tone

  • Foundational Language

I was presented with a remarkable challenge to develop a comprehensive brand voice for the University of San Diego’s Joan B. Kroc School of Peace Studies that captures their vision of being a catalyst for social change worldwide. Through a collaborative and strategic process, we crafted a suite of essential branding elements, including a voice, tagline and foundational language. My approach was to encapsulate their ambitious mission of accelerating social innovation on a global scale, culminating in a brand that not only reflects their visionary goals but also positions them as leaders in the field.

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