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Apple Developer Stories

  • Strategy

  • TOV

  • Foundational Language

  • Narrative

Gazelle is a social innovation startup that provides eco-solutions for corporations, which in turn also creates positive economic impact for low-income communities. They deliver verifiable results through both boots on the ground verification and an easy-to-use phone app. If it helps, you can think of Gazelle as kind of like Tinder for ecologically responsible companies and Botswana cattle ranchers.

Telling a succinct brand narrative was essential in helping convey Gazelle’s point of differentiation. As a group of entrepreneurs at the University of Texas, Gazelle had won a social innovation award. Positioning the company as grounded in science not driven by ideals was key to positioning Gazelle as a highly knowledgeable, ecologically centered company.


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